Sulfur-doped zinc oxide (ZnO) nanowires grown on gold-coated silicon substrates inside a horizontal tube furnace exhibit remarkably strong visible wavelength emission with a quantum efficiency of 30%, an integrated intensity 1600 times stronger than band edge ultraviolet emission, and a spectral distribution that closely matches the dark-adapted human eye response. By comparatively studying sulfur-doped and undoped ZnO micropowders, we clarify how sulfur doping and nanostructuring affect the visible luminescence and the underlying energy transfer mechanisms.