Controlled release fertilizers (CRFs) are a branch of materials that are designed to improve the soil release kinetics of chemical fertilizers to address problems stemming losses from runoff or other factors. Current CRFs are used but only in a limited market due to relatively high costs and doubts about their abilities to result in higher yields and increased profitability for agricultural businesses. New technologies are emerging that promise to improve the efficacy of CRFs to add additional functionality and reduce cost to make CRFs a more viable alternative to traditional chemical fertilizer treatment. CRFs that offer ways of reducing air and water pollution from fertilizer treatments, improving the ability of plants to access required nutrients, improving water retention to increase drought resistance, and reducing the amount of fertilizer needed to provide maximum crop yields are under development. A wide variety of different strategies are being considered to tackle this problem, and each approach offers different advantages and drawbacks. Agricultural industries will soon be forced to move toward more efficient and sustainable practices to respond to increasing fertilizer cost and desire for sustainable growing practices. CRFs have the potential to solve many problems in agriculture and help enable this shift while maintaining profitability.