Prices for Tobacco and Nontobacco Products in Pharmacies Versus Other Stores: Results From Retail Marketing Surveillance in California and in the United States

Am J Public Health. 2016 Oct;106(10):1858-64. doi: 10.2105/AJPH.2016.303306. Epub 2016 Aug 23.

Abstract

Objectives: To examine disparities in the price of tobacco and nontobacco products in pharmacies compared with other types of stores.

Methods: We recorded the prices of Marlboro, Newport, the cheapest cigarettes, and bottled water in a random sample of licensed tobacco retailers (n = 579) in California in 2014. We collected comparable data from retailers (n = 2603) in school enrollment zones for representative samples of US 8th, 10th, and 12th graders in 2012. Ordinary least squares regressions modeled pretax prices as a function of store type and neighborhood demographics.

Results: In both studies, the cheapest cigarettes cost significantly less in pharmacies than other stores; the average estimated difference was $0.47 to $1.19 less in California. We observed similar patterns for premium-brand cigarettes. Conversely, bottled water cost significantly more in pharmacies than elsewhere. Newport cost less in areas with higher proportions of African Americans; other cigarette prices were related to neighborhood income and age. Neighborhood demographics were not related to water prices.

Conclusions: Compared with other stores, pharmacies charged customers less for cigarettes and more for bottled water. State and local policies to promote tobacco-free pharmacies would eliminate an important source of discounted cigarettes.

MeSH terms

  • Adolescent
  • Child
  • Child, Preschool
  • Commerce / classification*
  • Commerce / economics
  • Commerce / statistics & numerical data*
  • Drinking Water
  • Ethnicity
  • Humans
  • Marketing / methods*
  • Pharmacies / economics*
  • Pharmacies / statistics & numerical data
  • Residence Characteristics
  • Tobacco Products / economics*
  • Tobacco Products / statistics & numerical data
  • United States
  • Young Adult

Substances

  • Drinking Water