Most discoveries in materials science have been made empirically, typically through one-variable-at-a-time (Edisonian) experimentation. The characteristics of materials-based systems are, however, neither simple nor uncorrelated. In a device such as an organic photovoltaic, for example, the level of complexity is high due to the sheer number of components and processing conditions, and thus, changing one variable can have multiple unforeseen effects due to their interconnectivity. Design of Experiments (DoE) is ideally suited for such multivariable analyses: by planning one's experiments as per the principles of DoE, one can test and optimize several variables simultaneously, thus accelerating the process of discovery and optimization while saving time and precious laboratory resources. When combined with machine learning, the consideration of one's data in this manner provides a different perspective for optimization and discovery, akin to climbing out of a narrow valley of serial (one-variable-at-a-time) experimentation, to a mountain ridge with a 360° view in all directions.