We describe seven cases of imitative suicide, unintentionally affected by mass media reporting of an accidental death by burning charcoal. After the first report on accidental death by burning charcoal, three cases occurred in 3 months in 2007, and another four cases in the same season in 2008 in the southeastern region of Korea. The age range of the victims was 24-35 years. Five cases were attempted inside of cars and two cases were attempted indoors. The reporting and portrayal of the unusual accidental deaths, as well as the reporting of the means used in the suicide may have potentially led younger people exposed to such stimuli to unexpectedly facilitate suicidal acts by the method described in the media.