Our goal for this article was to identify the perceptions of health care professionals, administrators, and women concerning the humanization of childbirth care in a tertiary hospital. A single-case study design and a qualitative approach were used. We collected data through semistructured interviews, participant observation, field notes, and a questionnaire. The humanization of birth in a tertiary hospital is identifiable by several key characteristics such as personalization, recognition of women's rights, human caring, women's advocacy and companionship, and a balance between medical care and comfort, safety, and humanity.